Meet Arguta. The AI brain behind your business.
Tell Arguta about your business once. Then ask for anything: a week of posts, a reply to a review, a new web page. She hands each job to the right member of her crew, and the draft comes back to you to check. For South African small businesses and sole proprietors.
No card needed · 8 agents free for 14 days · Prices in US dollars
Open in South Africa. Priced in US dollars.
The same App, Academy and Studio as our UK members, with the same crew and the same Business Brain. Every plan is priced and charged in US dollars, not rand. Your bank converts the payment and may add a fee.
A plumber in Durban
A same-day follow-up for every quote, a week of Facebook posts from last month's jobs, and polite replies to Google reviews.
A guesthouse in Stellenbosch
A welcome email for every booking, warm replies to guest reviews, and a winter offer for past guests.
A beauty salon in Pretoria
Instagram captions for new treatments, a reminder message that cuts no-shows, and a monthly newsletter.
These three businesses are examples of jobs the crew drafts, not customer stories. Arguta Help, the help desk agent, answers first. A real person aims to reply in full within 2 working days, on UK time, which is within two hours of South African time.
Your crew, your way.
The same crew and the same Business Brain, three ways to use them. One Arguta sign-in works for all three.
Arguta App
The crew in your browser
- No Claude account needed
- Your Business Brain behind every draft
- Talk to Arguta by voice
- 14-day free trial, 8 agents, no card
- Plans from US$19 a month
Arguta Academy
The crew in your own Claude
- Download the crew into your own paid Claude plan
- Courses to learn how to run it
- 14-day free trial, 8 agents, no card
- Plans from US$9 a month
- Or the Lifetime Kit, US$129 once
Arguta Studio
Your website, built with Arguta
- Arguta and the crew write and lay out your pages
- Change anything by asking
- Connect a domain you already own
- Studio plans from US$19 a month, on top of a crew plan
Sign in once and move between the App, the Academy and Studio. Prices in US dollars.
Three steps to your first draft.
Tell Arguta about your business
A short chat builds your Business Brain: what you sell, your prices, your area, your customers and how you like to sound.
Ask for a job
Type it or say it. "Three posts for this week." "Reply to this review." Arguta picks the right crew member and they draft it.
Check it and use it
Every draft comes back to you to change, copy and use. Nothing is posted or sent without you.
A crew of specialists, not one chat box.
A few of the jobs the crew does every day. The free trial has 8 agents; Plus has 21, Pro 26 and Elite 31.
A week of posts for Facebook, Instagram and LinkedIn, in your voice.
In the free trial
Newsletters, welcome emails and replies to customers.
In the free trial
Home pages, service pages, ads and offers that sell.
In the free trial
Kind follow-ups on quotes and customers who went quiet.
From Plus
Replies to every review, and asks for new ones.
From Plus
A 90-day plan for your business, step by step.
From PlusThe App: the crew in your browser.
Start with the 14-day free trial: 8 agents and 25 jobs, no card. Plans include credits every month: one credit is one job, for example three posts or one email.
Launch price · or US$129 for 12 months
- Your Business Brain
- Talk to Arguta by voice
- Every job saved, like a chat
Launch price · or US$219 for 12 months
- 1 user, 1 business
- Your Business Brain
- Talk to Arguta by voice
Launch price · or US$449 for 12 months
- 3 users, 3 businesses
- Concilium, your board
- Talk to Arguta by voice
Launch price · or US$899 for 12 months
- 5 users, 5 businesses
- Everything in Pro
- Talk to Arguta by voice
Launch prices in US dollars, fixed for your first 12 months. Credits reset each month. Top-ups from US$10 for 100 credits, with a paid plan.
The Academy: the crew in your own Claude.
Free to join, with a 14-day free trial of 8 agents and no card. Every plan runs in your own paid Claude plan, about US$20 a month, billed by Anthropic.
Launch price · or US$79 for 12 months
- Arguta Core, Socia, Nuntia and Vox
- Arguta Help, Bibliotheca, Traditio and Methodus
- Course 1 and starter guides
Launch price · or US$119 for 12 months
- The full crew: plan, reach and run
- Every how-to guide, kept current
- Agent updates every month
Launch price · paid once
- The same crew as Plus
- One business
- Then US$39 a year for updates, if you want them
Launch price · or US$359 for 12 months
- Concilium, your board
- Legatus, your project lead
- 3 users
Launch prices in US dollars. Solo, Plus and Pro launch prices are fixed for your first 12 months, then move to the standard price, and we email you 30 days before. The Lifetime Kit is one payment. Elite (31 agents) and VIP Inner Circle are releasing soon. Every member gets a free course; paid courses are priced in pounds.
Studio: your website, built with Arguta.
A Studio plan sits on top of an App or Academy crew plan and adds website tools and credits. A bigger website needs a bigger crew.
Launch price · or US$139 for 12 months
On top of your crew plan: needs Solo or above
- Pages written and laid out by Arguta
- Connect a domain you already own
- Talk to Arguta by voice
Launch price · or US$289 for 12 months
On top of your crew plan: needs Plus or above
- Pages written and laid out by Arguta
- Connect a domain you already own
- Talk to Arguta by voice
Launch price · or US$519 for 12 months
On top of your crew plan: needs Pro or above
- Pages written and laid out by Arguta
- Connect a domain you already own
- Talk to Arguta by voice
Launch prices in US dollars, for members with an App or Academy crew plan. One credit pays for one AI edit in Studio or one job in the App. Studio tools are opening in stages.
No risk to you.
Start free, see the crew work on your own business, and only pay when you are sure.
Days free
No card. Eight of the crew to try on your own business.
Days money back
Not for you? Ask within 14 days of your first payment and get it back in full. Once per person.
Exit fees
Monthly plans cancel any time from Account and stop at the end of the month you paid for.
Refunds reach your card in 5 to 10 working days. Read the full terms.
Every agent on the record.
Each crew agent we publish is fingerprinted and written to a public ledger, stamped on the Bitcoin blockchain every day. You can check any of it yourself, without trusting us.
Before you start.
Which one should I choose?
No Claude account? Start with the App: the crew runs in your browser. Already pay for Claude? The Academy puts the crew in your own Claude account, with courses. Need a website? Studio builds it with you. One Arguta sign-in works for all three.
Do I need a Claude account?
Not for the App or Studio. The Academy runs the crew in your own paid Claude plan, about US$20 a month, billed by Anthropic.
Is Arguta open in South Africa?
Yes. The free trials and paid plans are open in South Africa today.
Why US dollars?
Arguta prices are in pounds for the UK and US dollars everywhere else. You can switch between the two until your first payment; that payment sets your currency for good. Your bank converts dollars to rand and may add a fee.
Do I need a card for the free trial?
No. The 14-day free trial needs no card and comes with 8 agents. You choose a plan only if you want to carry on.
What is a credit?
One credit pays for one job in the App, for example three posts or one email, or one AI edit in Studio. App and Studio plans include credits every month. Top-ups start at US$10 for 100 credits and come with a paid plan.
Can I talk to Arguta?
Yes. Talk to Arguta by voice, or type, on every plan.
Can I cancel?
Yes. Monthly plans cancel any time from Account. Ask within 14 days of your first payment and you get it back in full, once per person.
What if I get stuck?
Arguta Help, the help desk agent, answers first. A real person aims to reply in full within 2 working days, on UK time, which is within two hours of South African time.
Who is Arguta?
Arguta is the AI at the head of the crew. She builds your Business Brain and hands each job to the right specialist. She is AI and says so when asked, and nothing goes out without your yes.
Give Arguta her first job today.
8 agents, free for 14 days, no card needed.
Start your 14-day free trial